The conference that dives deep into a joyful customer journey
This year at Activate Summit, we’re all about the marketing moment: those seemingly small interactions that build into something bigger, transforming a customer’s relationship with your brand. In other words, one moment can totally change the game.
Join us for three days packed with thought-provoking sessions as we dive deeper into what makes these moments tick. Network and connect in person with like-minded marketers while you hear from industry experts and leading brands. Discover how you can elevate marketing moments, build real connection, and create lasting impact for customers.
Activate Summit is for the marketing masters involved in bringing customers a delightful experience. And it takes a team—a cross-functional crew of Dreamers, Builders, and Makers—in order to craft a truly meaningful moment. Because every expert brings something unique to the table.
Dreamers
Dreamers constantly have an innovative, clear eye on the future. They think big and identify the direction of your brand and ensure customers grow along with the business.
Builders
Builders thrive in problem solving and shaping the foundation on which the business succeeds. They construct products that bring customers joy and create the best infrastructure to empower brand growth.
Makers
Makers foster connections directly with customers. They craft strategies and tactics that promote long term relationships and satisfy the customer’s call for individualization.
Sessions
Strategy – Gaining Marketing Momentum
If you’re looking for inspiration, you’re in the right place. This track will resonate if you relate to the Dreamer. You’ll hear about current and future marketing trends from thought leaders in the space. Think: big picture. The takeaways from this track will give you ideas to take back to your marketing teams and use as jumping off points for your own strategies.
Execution – Tapping into the Tactical
This track is all about the “how.” If you are curious how certain marketing strategies are executed, which tools are used, and why they’re important for success. If you’re interested in bringing out your inner Builder, this track will explore the nitty gritty of making marketing moments that have lasting impact and improve the overall customer experience.
Professional Development – Digging into Development
Listening and absorbing information may work for some, but if you’re looking to be more in touch with your Maker side, a hands-on experience may be more up your alley. Our professional development track is loaded with interactive activities and networking opportunities. Pull up a chair and get ready to be a part of the fun.
